Course Code: SOC135
It's easy for organizations to get caught up in the tactical activities of posting content and responding quickly to fans and followers on their social media sites. But without maintaining a view of the bigger picture, you run the risk of creating meaningless noise with your audiences. This class is designed for those who oversee social media programs at Harvard and will discuss the decisions and considerations that need to be addressed to achieve a successful program.
Click here to learn more about this course.